Store Screens
AI turns a single photo into ad images and videos
At a glance · AI Ad Creator
LUMA AI Ad Studio is an AI creation tool that lets stores make ad images and ad videos without a designer. Create backgrounds, product composites, concepts, typographic banners, and poster images with just a few selections. For ad videos, choose a style, narrative, characters, and brief, and AI generates scene-by-scene scenarios and footage, then adds captions and stitches it into one piece. Finished ads go straight to the LUMA AI CMS Media Library for use in store screen schedules, and AI-generated results carry an “AI Generated” label.
Who it's for
If this sounds familiar
Key features
Just enter a subject and mood to create a background image that fits your ad.
Upload a product photo to remove the background and naturally composite it into the scene you want. Specify the actual size and ratio to have them preserved.
Write a concept like “Cool summer vibe for a new menu” to create an ad image. Adding text automatically switches to a model that renders Korean accurately.
Emphasize discount, notice, or closure text in 12 letter styles like neon, gold foil, and handwriting. Text stays readable even over busy backgrounds.
Create posters from a title, description, and content, and if writing copy is hard, just write freely what you want to say and let AI handle it.
Created images are saved together in the library and gallery, and you can check this month's generation count and credits used.
Choose in order: what → style → narrative → cast → brief, and the ad's framework takes shape. Covers physical products, intangible services, and concepts alike.
Choose from live-action cinematic, kinetic typography, or 2D animation styles, and from 6 narratives: demo, emotional, problem-solution, metaphor, character, or manifesto. If undecided, AI picks the best fit.
Write a brief and AI builds a scene-by-scene scenario, flagging anything awkward or problematic upfront. Add your own notes to get a revised version that prioritizes your input.
Set the ad length anywhere from 5 to 60 seconds, and the number and duration of scenes are composed to match.
After creating a scene's first frame, AI compares it against your uploaded product, and if different, retries once, using it only if the result improves.
Check whether the product and motion in the created video are off, and regenerate only the scenes you're unhappy with. Suggested fixes are pre-filled for you.
Subtitles and copy aren't drawn directly by AI into the video — they're added afterward as crisp text, so you never get garbled characters.
Scene videos are joined in order, brightness and color differences between scenes are smoothed out, and subtitles are added to complete the final cut.
Send the finished video to the Media Library to add it directly into CMS schedules and playlists for publishing to store screens.
The estimated credits are shown before creation, and generation starts only after you confirm.
Images and videos created by AI display an “AI Generated” label on screen, and AI generation info is also recorded inside the video file.
Organizations that cannot use external AI due to company policy can have admins turn it off all at once.
Announce today's event today, no designer needed
Create image and video ads with just a few selections · AI-generated videoEquipment
Where you create ads (LUMA console) — no installation needed, created in the browser with generation processed in the cloud
RequiredMaterial for product compositing and product ad videos — photos with a white or removed background look cleaner
OptionalPlays your finished ads on store screens — needed to publish via LUMA AI CMS, or you can just download the file and use it elsewhere
OptionalHow it works
Use cases by industry
Local cafes and bakeries
By creating posters and typography banners with AI and putting them up on the screen next to the Menu Board
You can announce today's event today, without waiting on outside design work
Fashion and footwear retail
By uploading product photos and creating a live-action cinematic ad video
You can use ad videos on store screens that have passed an auto-check confirming the product hasn't changed
Restaurants and bars
By creating notices with the discount/closure purpose in typography banners and adding them to the schedule
You spend less time on each notice and screens always stay up to date
Service businesses like academies, fitness, and insurance
Create metaphor- or statement-driven ads in 2D animation or kinetic typography style
Make story-driven ads even without product photos
Franchise headquarters
Create ads at headquarters and schedule them to every store's screen via the CMS
From creation to publish, it's all done in one console—no need to make ads for each store separately
Get started
Tell us your store size and the equipment you use, and we'll recommend the right setup and quote. We'll also check your existing screens and printers.
Specs
Works even better together
Frequently asked questions
Yes. In the LUMA AI ad maker, choose one of background, product composite, concept image, typo banner or poster, then just enter a topic or text. If wording is hard, you can write what you want to say freely and leave it to the AI, and images are created in landscape or portrait Screen sizes.
Yes. In the ad video wizard, upload product photos, choose an art style and a narrative, and write a brief. The AI then drafts a scene-by-scene scenario and creates the video. The AI checks each scene against the product you uploaded, and you can pick only the scenes you don't like and recreate them.
You can set the ad length anywhere from 5 to 60 seconds, and the finished video is produced in landscape FHD (1920×1080). The AI does not draw subtitles and text as part of the image. They are added as exact text at the final stage, so the characters never come out garbled.
When AI-generated images or videos appear on a store screen, an “AI Generated” label is added automatically in the store's language, and AI-generation information is also recorded inside the video file. If your company policy does not allow external AI, an administrator can turn off external AI use in the Organization settings.
Yes. Once you send a finished image or video to the Media Library, you can add it straight to a Playlist or Schedule in LUMA AI CMS and publish it to your Store Screens. For urgent items such as a discount banner, you can also show it right away with emergency Publish, or you can simply download the file and use it elsewhere.
Our team will help you work out the setup and quote.